Unfortunately, OPI doesn't have as cool a name as I thought. But the quality and popularity of their products overrule any opinion about the company's name. OPI was founded through a dental supply company and originally began distributing acrylic nails to beauty salons. OPI stands for Odontorium Products, Inc. and is now one of the leading nail lacquer's world wide since its founding in 1981 by George Schaeffer. It continues to be a family owned business with the help of Suzi Weiss-Fischmann as Executive VP and artistic Director for the company. Also on board are Eric Schwartz, COO, and William Halfacre, Executive VP of sales and marketing. This team of four has helped OPI "...become the world leader in professional nail care." (OPI)
The company is committed to providing customers with the best quality products and services. They not only aim to be the best in the beauty industry, but also under their own roof. OPI takes employee safety very seriously. They want to ensure their employees experience a safe and energetic work environment at all times. Additionally, OPI works extremely hard in making sure their customers buy clean products that do not use animals for testing and put up a strong fight against diversion, "The sale of professional products outside of professional beauty channels." (OPI) More simply put, they want to be the best.
This can be seen through the hard work of Suzi Weiss-Fischmann as she continually creates bright, flirty, simple and professional lacquer colors. With over 200 shades, each color has Fischmann's personal touch and approval including the clever assortment of names given to each lacquer. It goes without saying that OPI's main target audience is female. However, the company prides themselves in reaching out to an audience of all ages globally. From their Texas collection to the Softest Shades, there's a color for every person, at any age, every season, all around the world. There's no doubt OPI has a color for Grandmother, Mother, and daughter, in Los Angeles, New York and Paris.
OPI's most recent color-tastic inspiration puts the Muppets and Nicki Minaj on center stage (Nicki Minaj colors soon to come). With shades like "Divine Swine," "Warm and Fozzie," and "Fresh Frog of Bel Aire," OPI hopes to excite a slightly younger audience this Thanksgiving.
After looking at the website for a while, I have to say the coolest part is being able to "try on" different nail colors. You can click on any color and see it painted on a virtual hand. What's most interesting is that you can adjust both the nail length and tone of the skin to match your preference. This feature seems odd at first, but its quite genius. OPI has made their product even more "user friendly" as you can see what color would look best with your skin tone. Unlike many companies, OPI wants customers to be satisfied with their purchases, not feeling guilty or bummed they burned more money on a color that they don't really like. They even provide a "How to" properly paint your nails.
"OPI’s reputation is built on its commitment to quality, safety, innovation and excellence – a commitment it honors with every product, every day." (OPI)
