OPI, like most businesses today, uses social networking as part of their company strategy. On their home page are the two most popular social networking site icons: Facebook and Twitter. They encourage us (the viewer/consumer) to "Join us on Facebook" and "Follow us on twitter." nowadays though, who doesn't have these links? It's kind of a no brainer that Facebook and Twitter are the leading social networking sites to reach out to consumers and target audience.
What's interesting though is the amount of blogs they have linked to their site. Nicole by OPI has its own page and many links to blogs that discuss beauty, health and fashion. Honestly though, it makes sense. When women get dressed, we don't just throw anything on. There is careful planning and often multiple changes. Therefore, matching our nails to our wardrobe isn't too far fetched. We get our nails done for special occasions all the time. And also popular, which I myself do as well, is choosing colors based on the seasons. It's kind of an unsaid rule that bright colors are for summer, dark colors are for winter/autumn, and pastels are for spring. So yeah, matching matters and we need to blog about it.
OPI's website if very userfriedly. They have large icons at the bottom, easy to read tabs on the top and side, and overall is very appealing. Especially the "try-it-on" feature I talked about in my last blog. That feature makes the website interesting, fun, and gives you a feeling of wanting to return. There are also a lot of little links and hidden "treasures." There are quite a few blogs I wouldn't have found if I didn't go clicking on every tab. And once I opened them I was surprised at how much more information there was. I got extremely excited to see the Kardashian collection. (Yes, one of my guilty pleasure TV shows is Keeping up the Kardashians). But I kind of wish they featured them on the home page.
All in all, I love OPI's website. I went as far as to download the OPI iPhone app. I saw a little blurp about it on the side of a linked blog and thought, 'what the hell.'There are so many options OPI provides, lots of blogs to read and get involved with, easy to use links about products and services, and overall has an incredibly friendly, sheek, and inviting feel. OPI is built on professional fun. They aim to be a company that is taken seriously and respected at the same time leaving their customers feeling good about who they are (and what their nails look like of course). What helps add to OPI's success online, is their dedication to offering other products besides nail polish. They also have a line of skin care for hands, feet, and face. Additionally their "Beauty Consult" tab gives the consumer the chance to seek assistance on nail care, skin care, fashion, etc.
OPI kinda kicks ass in the nail polish field. They have it all: Beauty, Brains, and Business. Their content is up to date, user friendly, and fun peruse.
The blogging aspect of their site is interesting because you, a customer, obviously find them relevant to their product. It would seem that those in charge of the website have a vast understanding of the brand and their customers. That way they can get you to keep returning to the site even when you don't need to buy the product. Seems like it would be good for business.
ReplyDeleteOPI is by far my favorite nail polish brand, i like how their website is interactive in a sense that you can sort thru the different types of colors they have. Also looking thru their website i clicked on Nicole by OPI and guess who have their own line...the Kardashians! They really are dominating!
ReplyDeleteI like what you have to say about OPI and clearly you are a big fan of the company. Blogging is also a big part of Nike and how they communicate with their customers. They have a separate site they use just for blogging. (Niketalk.com)
ReplyDeleteYou have done a good job of identifying the social networks they use and noting that they use blogging. I would like, however, to know more about how they actually use Facebook and Twitter. Just having icons doesn't really seem like a content strategy. Even a bit more discussion about why it is interesting that they have so many blogs would be valuable.
ReplyDelete